Marketing, services and information users: considerations for libraries
DOI:
https://doi.org/10.22201/dgb.0187750xp.2015.2.108Keywords:
Marketing, information services, information users, quaternary sector, library innovationAbstract
The purpose of this study is to reflect on some ideas and exchange experiences in the implementation of marketing in libraries and their contribution in the quaternary sector in order to seek innovation in the information services that they offer. To achieve this objective we present the use of marketing in libraries in the light of technological and social changes and the challenges that librarians and information professionals must face to innovate and understand the business, the market and users of the information services that libraries provide, taking into account the management of information regarding user satisfaction.Downloads
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